7 Proven ways for Central Coast hotel owners to increase bookings
Central Coast Hotel Marketing Tips | Professional Hotel Photography | Boost Direct Bookings
If you're running a hotel, boutique stay, or resort on the Central Coast, you already know that competition is fierce — and guests have more choices than ever.
So how do you make sure your property stands out, gets found, and gets booked?
Whether you're looking to increase direct bookings, improve guest satisfaction, or upgrade your visuals, here are 7 proven strategies to attract more guests and boost revenue — with a bonus tip on how professional photography can give your hotel the edge.
1. Optimise your website for bookings
Make sure your website is mobile-friendly, easy to navigate, and includes a secure, user-friendly booking engine. Avoid clunky designs or outdated pages that slow users down.
Tip: Highlight your best amenities, use real guest reviews, and offer direct booking benefits (like early check-in or a free breakfast).
2. Use stunning visuals that sell the experience
Guests often choose hotels based on how they feel about the space — and that starts with photos.
At Prestige Property Photography, we specialise in hotel photography that captures your space in its best light:
Eye-catching twilight exteriors
Wide-angle room shots that show layout and comfort
Lifestyle photos of amenities like pools, spas, and restaurants
Aerial drone views to highlight your location and surroundings
📸 View our Hotel Photography Work →
We also offer quick turnarounds, virtual tours, and editing services to ensure your online presence is premium and consistent across all platforms.
3. List on multiple booking platforms
Don’t rely solely on one site. Widen your reach with a mix of OTAs (online travel agents) and niche travel sites:
Booking.com – Still one of the most popular platforms globally
Expedia – Great for holiday packages and international travellers
Hotels.com – Offers loyalty programs many guests use
Agoda – Especially strong for Asia-Pacific traffic
TripAdvisor / Viator – Many guests check reviews before booking
Google Hotel Listings – Increasingly important for visibility
Facebook & Instagram – Allow bookings via social and boost visibility
Keep your rates, calendars, and branding consistent across channels to build trust and avoid double-bookings.
4. Leverage local SEO
Local search plays a huge role in hotel bookings. Make sure your business is listed and fully optimised on:
Google Business Profile
Apple Maps
Bing Places
TripAdvisor
Yelp
Include keywords like "Central Coast hotel," "beachside accommodation Central Coast," or "family-friendly hotels in Terrigal" on your website and in meta descriptions.
5. Encourage Online Reviews and Manage Your Reputation
Reviews are often the tipping point between someone booking or moving on.
Prompt guests to leave a review post-checkout
Respond professionally to every review, especially negative ones
Use feedback to improve the guest experience
Guests want to see that you care — and are actively improving your property.
6. Create seasonal or experience-based packages
Make your offering more enticing by bundling experiences, especially for key Central Coast travel trends:
Couple’s retreats with wine and spa inclusions
Surf & stay packages for adventurers
Family holiday bundles with meals or local attraction tickets
Midweek stay discounts to fill quieter periods
Show that you offer more than just a place to sleep — you offer a getaway.
7. Invest in email marketing & retargeting
Past guests are your warmest leads. Collect emails (with permission) and send seasonal offers, last-minute deals, and event-based promotions.
Use retargeting ads on Facebook and Google to remind potential guests who’ve visited your site but didn’t book — high conversion, low cost.
📸 Final Tip: Quality Photography Makes All the Difference
Online impressions are everything. If your hotel photos are outdated, poorly lit, or missing key features — you're leaving bookings on the table.
Let Prestige Property Photography help you upgrade your first impression with:
✅ Stunning room and facility shots
✅ Lifestyle imagery that sells the experience
✅ Aerial photos that show off your location
✅ Fast turnaround and tailored packages for hotels
Ready to boost your hotel’s bookings on the Central Coast?
Book a professional hotel photography session with Prestige Property Photography today and show off your accommodation in the best light.