Luxury Residential Case Study
Three-Storey Architectural Home — Newcastle, NSW
Property
5 bedrooms · 4 bathrooms · 2 car spaces
Approx. 520 m² internal | 914 m² land
Client
Principle 9 Real Estate
The Brief
This substantial three-storey residence required a marketing presentation that communicated scale, light, and architectural intent—without overwhelming the viewer. The agent’s priority was to attract discerning buyers by presenting the home as both impressive and liveable, supported by photography, video, and floor planning that worked cohesively across listing platforms.
Key objectives included:
Clearly conveying the home’s multi-level layout
Emphasising volume, ceiling height, and natural light
Maintaining a refined, premium tone throughout all media
Our Approach
We approached this project as a full editorial listing, carefully balancing precision with atmosphere.
Photography focused on:
Clean architectural lines and accurate verticals
Natural light flow across multiple levels
Wide compositions that preserved proportion and depth
Hero interior moments, including the double-height void and feature staircase, were composed to showcase scale without distortion—allowing buyers to intuitively understand how the home lives.
Videography was designed to complement the stills rather than repeat them:
Smooth, measured camera movement to guide viewers through the three levels
A pacing rhythm that reinforced openness and connection between spaces
Subtle emphasis on outlooks, transitions, and volume
Floor and site plans provided clarity, anchoring the visual narrative and helping buyers orient themselves within the property before inspection.
The Result
The finished campaign delivered a polished, high-end presentation that aligned with the calibre of the home and the expectations of its target market. Feedback from the agent confirmed the imagery and video elevated the listing and positioned the property confidently among Newcastle’s premium offerings.
“Photos look absolutely stunning… the video is also perfect.”
— Shiv Shukla, Principle 9 Real Estate
Selected imagery
Why This Project Matters
For high-value residential properties, presentation is not about excess—it’s about clarity, restraint, and confidence. By treating this home as an editorial campaign rather than a standard listing, the media worked together to tell a cohesive story that buyers could trust.
Services Provided
Editorial residential photography
Cinematic walkthrough video
Floor and site plans
Professional colour grading and visual refinement