PFD Foods · Warnervale NSW
Industrial property photography for a CBRE investment auction
Prestige Property Photography photographed the PFD Foods facility at 7 Burnet Road, Warnervale, for CBRE’s Investment Portfolio Auction 189. The Central Coast asset comprises a 2,451 sqm temperature-controlled food distribution facility on a one-hectare site with 103 metres of street frontage.
The brief
The campaign needed to show investors how the facility operates and how much room the site provides around it. The building houses eight temperature-controlled zones and occupies approximately 25 per cent of the site. The photography needed to convey both the scale of the facility and the layout of the wider property.
The photographic approach
From the air, the frontage, vehicle access and position of the building can be read in a single frame. A wider view gives the one-hectare site context within the surrounding industrial precinct.
At ground level, the exterior photographs bring the focus back to the building. They show the PFD Foods tenancy, the scale of the warehouse and how the facility presents from the street. Together, the two perspectives give CBRE’s campaign team images that establish the asset at a glance and let buyers look more closely at how the site is laid out.
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