Chemist Warehouse — Hamilton NSW

Commercial Retail Photography for National Investment Marketing

Client: Burgess Rawson (via CBRE / Supamac Marketing)
Location: 60 Beaumont Street (Corner Cleary Street), Hamilton NSW
Asset Type: Chemist Warehouse Anchored Freehold
Portfolio: Burgess Rawson Investment Portfolio 181
Services: Commercial Photography, Drone Photography
Usage: National investment marketing, portfolio publication, auction campaign

Project overview

Prestige Property Photography was engaged to capture a Chemist Warehouse–anchored freehold investment located at 60 Beaumont Street, Hamilton NSW, for inclusion in Burgess Rawson’s National Investment Portfolio Auction 181.

The imagery formed part of a broader national campaign targeting institutional and private investors, requiring absolute clarity, credibility, and accurate representation of the asset.

This property was subsequently sold as part of Portfolio 181.

The Asset

The property comprised a commanding 1,146sqm two-level freehold building* situated on a high-profile 613sqm corner landholding* with approximately 70 metres of triple street frontage*.

Key investment characteristics included:

  • Anchored by Chemist Warehouse, wholly owned by ASX-listed Sigma Healthcare (market capitalisation $35.96 billion*)

  • Renewed five-year lease to November 2030, with an option to 2035

  • Majority net lease structure, with tenants paying usual outgoings

  • Fixed 3% and 4% annual rent increases

  • Net income of $310,164 pa + GST*

  • Prominent position within Hamilton’s premier retail strip

  • Surrounded by national retailers including IGA, Australia Post, Guzman y Gomez, Zambrero, and major banks

  • Approximately 300 metres from Hamilton train station*

  • Located within Newcastle’s growing retail trade catchment of 175,000+ people

*Approximate figures as published

The brief

The brief required a commercial-grade visual set that would:

  • Present the asset with authority and accuracy

  • Clearly communicate scale, frontage, and corner positioning

  • Demonstrate the strength of the Chemist Warehouse tenancy

  • Provide contextual understanding of the surrounding retail environment

  • Meet the standards required for national portfolio publication

The photography needed to function across:

  • Portfolio marketing collateral

  • Online listings

  • Auction materials

  • Printed portfolio magazine distribution

Our Approach

This project was approached with an emphasis on investment-grade presentation rather than aesthetic stylisation.

Exterior & Street Presence

The building’s corner position and triple street frontage were prioritised through carefully composed exterior imagery, ensuring the asset read as prominent, accessible, and commercially strong.

Contextual Retail Clustering

Surrounding national retailers and the established retail strip were intentionally incorporated to reinforce location strength and tenant appeal.

Live Trading Environment

Interior imagery was captured during operational hours to reflect real-world trading conditions, balancing activity and clarity while maintaining a professional, controlled visual tone.

Aerial Perspective

Drone photography was used to:

  • Establish site scale and landholding

  • Illustrate the corner positioning

  • Show proximity to surrounding infrastructure and retail amenities

Accuracy & Compliance

Perspective correction, neutral colour balance, and privacy considerations were applied throughout to ensure the imagery remained truthful, compliant, and suitable for investor decision-making.

Outcome

The final image set provided Burgess Rawson with a comprehensive, campaign-ready visual package suitable for national distribution.

The imagery supported the asset’s successful presentation within Investment Portfolio Auction 181, reinforcing key selling points including tenancy strength, location prominence, and long-term income security.

The project was subsequently published in the Burgess Rawson Portfolio Magazine — Edition 181, alongside other nationally significant investment assets.

Selected imagery

Corner store with bright yellow, blue, and red signage, parked cars along the street, a cyclist, and pedestrians crossing at a marked crosswalk.
Interior of a retail store with customers standing on social distancing markers, signs indicating 'Pay Here,' and shelves stocked with various products including snacks and personal care items.
A street scene with a crosswalk, parked cars, a building with colorful advertisements for a hardware store, and pedestrians walking on the sidewalk on a clear, sunny day.
People walking past a Chemist Warehouse store with bright yellow and blue exterior, large signage, and open sign, in a shopping plaza on a sunny day.

Why This Project Matters

This project demonstrates Prestige Property Photography’s ability to operate within high-stakes commercial marketing environments, where imagery must:

  • Withstand investor scrutiny

  • Communicate value without exaggeration

  • Align with institutional brand standards

  • Support national-level sales campaigns

It reflects our experience working with commercial agencies, marketing teams, and portfolio-driven investment campaigns, delivering imagery that supports confident, informed decision-making.

Planning a Commercial Campaign?

If you’re preparing a commercial asset for sale, lease, or national marketing, we work closely with agencies to deliver refined, investment-grade imagery aligned with campaign objectives.

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